I don’t know if I want a car that smart

In Europe, they have a brand of eco-friendly cars called Smart. Starting in 2008, Smart cars will be available in the U.S.

I was browsing the Smart car website when I came across the following:

Up at the top right, you’ll notice the slogan “open your mind” under the logo.

What do they mean by that? Take a look at what it says in the last paragraph: “As part of the Mercedes Car Group, the smart vehicle will be equipped with unique technology, including the ‘hard shell’ tridion safety cell, ESP and various airbag systems.”

ESP? I’m not sure I’m ready for a car that can read my mind.

Published Tuesday, July 11, 2006, at 9:53 am|

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3 Comments Leave a comment.

  1. On July 11, 2006 at 11:48 am RoAnn Said:

    LOL! What do they ostensibly mean by the initials ESP in their ad? Do you know? Or is this a case of translating something from the German without thinking of the implications in English!

  2. On July 11, 2006 at 11:54 am Eric James Stone Said:

    It stands for Electronic Stability Program.
    http://www.whnet.com/4×4/esp.html

  3. On July 11, 2006 at 3:43 pm AJ Gilbertson Said:

    The Smart Cars are already available in the US from ZAP http://www.zapworld.com ZP (NYSE). So if you look at their website you can find a dealer and check one out in person. I did and I looked at some videos of the crash test to see the Tridion cell in action, and it is really interesting how it works. Check it out. Just google “smart car crash test”

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